About SAM

Sustainable Advanced Manufacturing (SAM) project is a £10.9m project to support the implementation of product and process development and the introduction of technology within the SME manufacturing base in the North East Local Enterprise Partnership (NE LEP) area.

The programme is a collaboration between ERDF who is providing £5.77M funding (£2.6million from 2014-2020 and £3.1million from 2020-2023) and the University of Sunderland who are managing and, alongside industry, are investing £5.15M in delivery of this project.

The University of Sunderland have committed significant academic resources and recruited a team consisting of industrial and research specialists to support the delivery of both practical and research projects all fully funded to eligible SME’s

The project has over £1M of industry leading capital including 3D printers, I4 rigs and VR/AR equipment and software to encourage SME engagement with advanced technology.

The project also has grants of up to £50,000* available to support capital/product validation/tooling and other financial inhibitors to driving strategic development of both product and process.

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Meet The Team ..

Roger O'Brien Technical Lead SAM Project

Roger O'Brien

Project & Technical Lead

Hamid Mehrabi

Head of Research

Dionne Clark

Compliance Officer - Finance

Claire Darling Cooper

Compliance Officer - Purchasing


Position Vacant - Business Development Manager


Heather Whitmore

Data and Project Administration Co-ordinator

Ian Barrett

Ian Barrett

Computer Aided Design and Engineering Specialist

Roger Thomas

Digital Engineering (VR & AR) Specialist

Carl Gregg

Product and Process Design Specialist

Neil Taylor

Neil Taylor

Automation and Robotics Specialist


Rita Potts

Business Process Improvement and Simulation Specialist

Richard Eynon

Richard Eynon

Industry 4.0 and Electronics Specialist

Clare Adamson

Clare Adamson

Technical Team Support Administrative Assistant



Advanced Manufacturing Technician

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